Sinister news today, as psychologists in the US unveil plans for so-called "neuromarketing" - the use of magnetic-resonance brainscans to maximise the appeal of products while they are being designed.
"Neuromarketing may prove to be an affordable way for marketers to gather information that was previously unobtainable, or that consumers themselves may not even be fully aware of," says Ariely, according to a statement released yesterday by Duke University, where he is based.
Full Story
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment