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Monday, March 1, 2010

Augmented Identity

An application that lets users point a smart phone at a stranger and immediately learn about them premiered last Tuesday at the Mobile World Congress in Barcelona, Spain. Developed by The Astonishing Tribe (TAT), a Swedish mobile software and design firm, the prototype software combines computer vision, cloud computing, facial recognition, social networking, and augmented reality.

"It's taking social networking to the next level," says Dan Gärdenfors, head of user experience research at TAT. "We thought the idea of bridging the way people used to meet, in the real world, and the new Internet-based ways of congregating would be really interesting."

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Comment: Frightening.

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